Channel Sourcing Strategy Based on Customer-Acquiescence in Business-to-Business Markets: Antecedents and Consequences

Document Type

Conference Proceeding

Publication Date

2017

Source Publication

Business-to-Business Relationship Marketing, Australia and New Zealand Marketing Academy (ANZMAC), RMIT University, Melbourne Australia (Dec 1-6)

Publisher Statement

organized by Professor Piyush Sharma, Professor Leslie Yip and Dr. Russel Kingshott.

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