Channel Sourcing Strategy Based on Customer-Acquiescence in Business-to-Business Markets: Antecedents and Consequences

Authors

Liane W.Y. Lee, Technological and Higher Education Institute of Hong Kong (THEi)Follow
Leslie S.C. Yip, Technological and Higher Education Institute of Hong Kong (THEi)
Xubing Zhang, The Hong Kong Polytechnic UniversityFollow

Staff Page Link

Dr LEE Liane

Document Type

Conference Proceeding

Publication Date

2017

Source Publication

Business-to-Business Relationship Marketing, Australia and New Zealand Marketing Academy (ANZMAC), RMIT University, Melbourne Australia (Dec 1-6)

Publisher Statement

organized by Professor Piyush Sharma, Professor Leslie Yip and Dr. Russel Kingshott.

Recommended Citation

Lee, L. W.,Yip, L. S.,& Zhang, X. (2017). Channel Sourcing Strategy Based on Customer-Acquiescence in Business-to-Business Markets: Antecedents and Consequences. Business-to-Business Relationship Marketing, Australia and New Zealand Marketing Academy (ANZMAC), RMIT University, Melbourne Australia (Dec 1-6). Retrieved from https://repository.vtc.edu.hk/thei-fac-man-hos-sp/139