Title

Role of Customer-Acquiescence in Business-to-Business Markets: Exploring the Antecedents and Consequences

Authors

Liane W.Y. Lee, Technological and Higher Education Institute of Hong Kong (THEi)Follow
Leslie S.C. Yip, Technological and Higher Education Institute of Hong Kong (THEi)

Staff Page Link

Dr LEE Liane

Document Type

Conference Proceeding

Publication Date

2017

Source Publication

11th Great Lakes NASMEI Marketing Conference, Chennai, India, Dec 22-23

Recommended Citation

Lee, L. W.,& Yip, L. S. (2017). Role of Customer-Acquiescence in Business-to-Business Markets: Exploring the Antecedents and Consequences. 11th Great Lakes NASMEI Marketing Conference, Chennai, India, Dec 22-23. Retrieved from https://repository.vtc.edu.hk/thei-fac-man-hos-sp/138