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Document Type
Journal Article
Publication Date
2025
Keywords
carry-on force, endemic, business travel, physical meetings, Asia Pacific
DOI
https://doi.org/10.37741/t.73.3.9
Abstract
The COVID-19 pandemic has significantly affected global trade, including business travel, despite its importance in promoting economic growth and innovation. This study investigated the factors that motivate companies and organisations to engage in business travel during the pandemic era, using data from 1948 decision-makers in the Asia Pacific region. The results showed that the significance of the trip and the demand of clients were critical influencers of business travel decisions. These findings address the research gap in explaining organisational travel decisions and behaviours and can help stakeholders in the aviation, hospitality, and tourism industries develop effective strategies to attract business travellers. Physical business travel remains crucial to many companies and organizations while understanding the factors driving business travel decisions is essential for the travel industry to thrive in the international market.
Source Publication
Tourism: An International Interdisciplinary Journal
Volume Number
73
Issue Number
3
First Page
523
Last Page
540
Recommended Citation
Lin, C. (2025). Navigating the Endemic Era: Understanding the Carry-On Forces That Influence Business Travel Decisions. Tourism: An International Interdisciplinary Journal, 73 (3), 523-540. http://dx.doi.org/https://doi.org/10.37741/t.73.3.9