Document Type

Journal Article

Publication Date

2025

Keywords

Technology-led tourism; sustainable event management; music tourism; consumption values; destination marketing; personal social responsibility; social well-being; global civic engagement; collectivism orientation; environmental activism

DOI

https://doi.org/10.1080/10548408.2024.2443610

Abstract

This study investigates how technology-led event sustainability consumption values (TESCVs) influence attendees’ attitudes toward sustainable music events, personal social responsibility, and collective psychological outcomes. Surveying 450 participants at technologically advanced music events in South Korea, it identifies technology-led accessibility, emotional, epistemic, and social values significantly influencing attitudes toward sustainable events. These positive attitudes correlate with increased social well-being, global identity, and civic engagement through personal social responsibility. Environmental activism partially moderated effects, but collectivism orientation did not significantly affect the outcomes. Findings highlight TESCVs’ role in promoting a sustainable event culture, offering insights for researchers, event organizers, and destination marketers.

Source Publication

JOURNAL OF TRAVEL & TOURISM MARKETING

Volume Number

42

Issue Number

4

ISSN

1054-8408

First Page

415

Last Page

438

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