上市公司如何應對負面消息: 中國閩中食品與中國西部水泥的比較 How does listed company handles negative news? China Minzhong Food vs West China Cement

Authors

Wai Ying, Liane Lee (李暐英), Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow

Staff Page Link

Dr LEE Liane

Document Type

Book Chapter

Publication Date

2015

Abstract

針對上市公司的負面消息可構成公司股價數百萬元計的損失，甚至影響上市公司的生死存亡。本章將比較兩家上市公司對危機的不同應對所得出天淵之別的後果。

Source Publication

公關與危機管理Public Relations and Crisis Management

First Page

139

Last Page

149

Recommended Citation

Lee, W. (2015). 上市公司如何應對負面消息: 中國閩中食品與中國西部水泥的比較 How does listed company handles negative news? China Minzhong Food vs West China Cement. 公關與危機管理Public Relations and Crisis Management, 139-149. Retrieved from https://repository.vtc.edu.hk/thei-fac-man-hos-sp/77