The Mickey Mouse aura

Authors

Wai Ying, Liane Lee, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow

Staff Page Link

Dr LEE Liane

Document Type

Book Chapter

Publication Date

2014

Source Publication

Consumer Behaviour, Implications for Marketing Strategy, 7th ed.

First Page

366

Last Page

366

Recommended Citation

Lee, W. (2014). The Mickey Mouse aura. Consumer Behaviour, Implications for Marketing Strategy, 7th ed., 366-366. Retrieved from https://repository.vtc.edu.hk/thei-fac-man-hos-sp/76