Selling to Chinese consumers: the challenges facing retailers in China

Authors

Leslie S.C. Yip, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow
Ivy S.N. Chen

Document Type

Book Chapter

Publication Date

2006

Source Publication

Asian Retailing: Trends, Challenges and Strategies

First Page

53

Last Page

79

Recommended Citation

Yip, L. S.,& Chen, I. (2006). Selling to Chinese consumers: the challenges facing retailers in China. Asian Retailing: Trends, Challenges and Strategies, 53-79. Retrieved from https://repository.vtc.edu.hk/thei-fac-man-hos-sp/73