Behind fake luxury brands consumption: understanding embodied brand knowledge under Chinese cultural context

Authors

Magnum Man Lok LAM, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow
Wing Sun Liu
Chester To

Document Type

Conference Proceeding

Publication Date

2013

Source Publication

China Marketing International Conference 2013, 2013 Jul 12-15, Xuzhou, China

Recommended Citation

LAM, M. M.,Liu, W.,& To, C. (2013). Behind fake luxury brands consumption: understanding embodied brand knowledge under Chinese cultural context. China Marketing International Conference 2013, 2013 Jul 12-15, Xuzhou, China. Retrieved from https://repository.vtc.edu.hk/thei-fac-de-sp/98