Production of extended self: integrating life experience in fashion design

Authors

Wing-sun Liu
Eric Li
Yee Nee, Elita Lam, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow
Magnum Man Lok Lam, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow

Document Type

Conference Proceeding

Publication Date

2014

Keywords

Fashion design, Extended self, Self identity, Integrating life experience, Lifestyle

Abstract

This paper employed the conceptions of “extended self” (Belk, 1988) and expressivism (Taylor, 1989) to demonstrate how local fashion designers in post-colonial Hong Kong express their life experience and cultural identity through their designs. Through conducting long interviews (McCracken, 1988) with five local designers in Hong Kong our findings show that design collections have become an “extended self” for these individuals. The material representation that created by the individual become an inseparable self for the owner. The commercialization of these “extended selves” extends our current conception of self identity in marketing literature.

Source Publication

2014 Global Marketing Conference, 2014 Jul 15-18, Singapore

First Page

1241

Last Page

1242

Recommended Citation

Liu, W.,Li, E.,Lam, Y.,& Lam, M. M. (2014). Production of extended self: integrating life experience in fashion design. 2014 Global Marketing Conference, 2014 Jul 15-18, Singapore, 1241-1242. Retrieved from https://repository.vtc.edu.hk/thei-fac-de-sp/97