Democratization of fashion: a study of co-creation of cultural heritage

Authors

Eric Li, University of British Columbia
Wing Sun Liu, Hong Kong Polytechnic University
Viahsta Yuan, University of British Columbia
Yee Nee, Elita Lam, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow
Magnum Man Lok Lam, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow

Document Type

Conference Proceeding

Publication Date

2015

Abstract

This paper examines how fashion designers incorporate cultural heritage in their designs. Through analyzing four Chinese fashion brands we identified three themes that related to the co-creation of heritage and aesthetics, and the democratization of fashion. Our study advances the current understanding of fashion and cultural heritage in the marketplace.

Source Publication

NA - Advances in Consumer Research Volume 43

First Page

796

Last Page

796

Recommended Citation

Li, E.,Liu, W.,Yuan, V.,Lam, Y.,& Lam, M. M. (2015). Democratization of fashion: a study of co-creation of cultural heritage. NA - Advances in Consumer Research Volume 43, 796-796. Retrieved from https://repository.vtc.edu.hk/thei-fac-de-sp/95