The assumed emotion and brand literacy: understanding brand-identity relationship in the interdependent Asian context

Authors

Magnum Man Lok LAM, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow
Wing Sun Liu
Chester To

Document Type

Conference Proceeding

Publication Date

2011

Source Publication

2011 ITAA-KAMS Joint Symposium, 2011 May 26-29, Seoul, South Korea

Recommended Citation

LAM, M. M.,Liu, W.,& To, C. (2011). The assumed emotion and brand literacy: understanding brand-identity relationship in the interdependent Asian context. 2011 ITAA-KAMS Joint Symposium, 2011 May 26-29, Seoul, South Korea. Retrieved from https://repository.vtc.edu.hk/thei-fac-de-sp/103