Reformulating approach to using photographic images in advertising design

Authors

Wing Kin, Ken Li, HK Institute of Vocational Education (Tsing Yi), Vocational Training CouncilFollow

Document Type

Conference Proceeding

Publication Date

2016

Keywords

Conceptual development, Design, Celebrity, Visual statement, Visual effect

DOI

10.15444/GMC2016.10.04.03

Abstract

A common approach adopted in the practice of advertising photography in Hong Kong is about using celebrity, pleasant environment and astonishing visual effect but the photographs so taken may not convince audience. As such, this paper attempts to formulate a new approach to incorporating concept development, visual statement and photographic composition.

Source Publication

Proceedings of 2016 Global Marketing Conference: Bridging Asia and the World: Global Platform for Interface between Marketing and Management

First Page

1417

Last Page

1429

Recommended Citation

Li, W. (2016). Reformulating approach to using photographic images in advertising design. Proceedings of 2016 Global Marketing Conference: Bridging Asia and the World: Global Platform for Interface between Marketing and Management, 1417-1429. http://dx.doi.org/10.15444/GMC2016.10.04.03