Can buying fakes make uou a bad person? the (re)signification of consumer moral identity through engaging in counterfeiting in Hong Kong

Authors

Man Lok, Magnum Lam, Hong Kong Design Institute & Institute of Vocational Education (Lee Wai Lee), Vocational Training CouncilFollow
Wing Sun Liu, Hong Kong Polytechnic UniversityFollow
Cliff Liu, Li & Fung Limited
Eric Li, Hong Kong Polytechnic UniversityFollow

Document Type

Conference Proceeding

Publication Date

2016

Keywords

Consumer moralism, Consumer moral identity, Consumer ethics, Counterfeit consumption

Source Publication

Global Marketing Conference, Hong Kong

Recommended Citation

Lam, M.,Liu, W.,Liu, C.,& Li, E. (2016). Can buying fakes make uou a bad person? the (re)signification of consumer moral identity through engaging in counterfeiting in Hong Kong. Global Marketing Conference, Hong Kong. Retrieved from https://repository.vtc.edu.hk/ive-de-sp/73