Researching Chinese consumers: proposal of an ethno semiotics approach

Authors

Magnum Man Lok LAM, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow
Wing Sun Liu
Chester To

Document Type

Conference Proceeding

Publication Date

2011

Source Publication

2011 Annual Conference of China Marketing Science, 2011 Aug 19-22, Guangzhou, China

Recommended Citation

LAM, M. M.,Liu, W.,& To, C. (2011). Researching Chinese consumers: proposal of an ethno semiotics approach. 2011 Annual Conference of China Marketing Science, 2011 Aug 19-22, Guangzhou, China. Retrieved from https://repository.vtc.edu.hk/thei-fac-de-sp/102