Title
Can buying fakes make uou a bad person? the (re)signification of consumer moral identity through engaging in counterfeiting in Hong Kong
Document Type
Conference Proceeding
Publication Date
2016
Keywords
Consumer moralism, Consumer moral identity, Consumer ethics, Counterfeit consumption
Source Publication
Global Marketing Conference, Hong Kong
Recommended Citation
Lam, M.,Liu, W.,Liu, C.,& Li, E. (2016). Can buying fakes make uou a bad person? the (re)signification of consumer moral identity through engaging in counterfeiting in Hong Kong. Global Marketing Conference, Hong Kong. Retrieved from https://repository.vtc.edu.hk/ive-de-sp/73
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