Title

Materialistic consumers who seek unique products: How does their need for status and their affective response facilitate the repurchase intention of luxury goods?”

Document Type

Journal Article

Publication Date

2015

Keywords

Status consumption, Luxury, Repurchase intention

DOI

10.1016/j.jretconser.2015.07.001

Abstract

It is generally known that status consumption fulfils the hedonic needs of luxury goods consumers; affective response generated from the purchase behavior of luxury goods is linked to the display of wealth and symbolic meanings obtained from social standing. However, there is a paucity of studies on how the affective response of consumers influences their repurchase intention of luxury goods. Therefore, in this paper, the repurchase intention of luxury goods consumers is investigated, their motivations are examined, and how status consumption affects their affective response will be demonstrated. The sample in this study comprises 568 survey respondents. The findings show that affective response has the strongest direct impact on repurchase intention. The need for uniqueness and materialism have indirect effects on repurchase intention through status consumption. Consequently, the results will enrich the existing literature on consumer behavior and provide theoretical and practical implications.

Source Publication

Journal of Retailing and Consumer Services

Volume Number

27

Issue Number

3

First Page

1

Last Page

10

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