Chinese typography study: training for cultural awareness and sustainability

Document Type

Conference Proceeding

Publication Date



Cultural awareness, Chinese aesthetics, Letterform appreciation, Iconic architectural elements, Pictogram, Philosophy, Cultural identity


This paper aims to present the unique quality of Chinese letterforms & characters, and to discuss our approach of teaching Chinese typography as a tool of nurturing cultural awareness and sustainability. Through in-depth research of traditional literature, study the philosophy from past, examine the visual symbols and tangible artifacts in the surrounding at present-day to enable students’ to translate and transform the materials into experimental typographic designs for modern communication. We believed that this is a good method for our future creative talents to engage with traditional value and essence sustainability through typography design practice.

Source Publication

Typography Day 2012, Industrial Design Centre (IDC), Indian Institute of Technology (IIT) Bombay, Mumbai, India.

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