Online airfare reservation services: a study of Asian-based and North American-based travel web sites
Airfare reservati, Content-based web site analysis
This article reports on a study about examining airfare reservation services in travel Web sites. The research proposes an e-travel business framework, and then uses a content-based analysis to evaluate 30 North American-based travel Web sites and 30 Asian-based travel Web sites to determine their level of service provisions in the context of the proposed framework. The attributes selected for evaluations fall into five major dimensions: i) Information Quality, ii) System Use, iii) System Quality, iv) Service Quality, and v) Customer Loyalty. Experimental results show that the Asian-based and the North American-based travel Web sites have achieved different outcomes. The North American-based Web sites outperform their Asian counterparts significantly in many selected variables.
Information Technology & Tourism
Law, R.,& Leung, K. (2002). Online airfare reservation services: a study of Asian-based and North American-based travel web sites. Information Technology & Tourism, 5 (1), 25-33. http://dx.doi.org/10.3727/109830502108751037