Title

Online airfare reservation services: a study of Asian-based and North American-based travel web sites

Authors

Rob Law, The Hong Kong Polytechnic University
Kenith Leung, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow

Document Type

Journal Article

Publication Date

2002

Keywords

Airfare reservati, Content-based web site analysis

DOI

10.3727/109830502108751037

Abstract

This article reports on a study about examining airfare reservation services in travel Web sites. The research proposes an e-travel business framework, and then uses a content-based analysis to evaluate 30 North American-based travel Web sites and 30 Asian-based travel Web sites to determine their level of service provisions in the context of the proposed framework. The attributes selected for evaluations fall into five major dimensions: i) Information Quality, ii) System Use, iii) System Quality, iv) Service Quality, and v) Customer Loyalty. Experimental results show that the Asian-based and the North American-based travel Web sites have achieved different outcomes. The North American-based Web sites outperform their Asian counterparts significantly in many selected variables.

Source Publication

Information Technology & Tourism

Volume Number

5

Issue Number

1

First Page

25

Last Page

33

Recommended Citation

Law, R.,& Leung, K. (2002). Online airfare reservation services: a study of Asian-based and North American-based travel web sites. Information Technology & Tourism, 5 (1), 25-33. http://dx.doi.org/10.3727/109830502108751037