Hong Kong- and Germany-based fashion brand Esprit was actually founded in 1968 in San Francisco with the aim of bringing a “sunny Californian attitude” to its wares, now sold in 40 countries via 761 directly managed retail stores and some 6,332 wholesale points of sale.
Its Esprit Cares Trust, set up in 1993, provides financial support and charitable donations to various communities and includes an annual exchange scholarship for HKDI design students to participate in full-semester or short study trips to renowned design schools in Europe.
Three such award-winners were sent to Germany recently and here we report on how they earned that trip and what the future holds for them.
"HKDI Alumni - The Spirit of Esprit,"
SIGNED: The Magazine of The Hong Kong Design Institute: , 42-45.
Available at: https://repository.vtc.edu.hk/ive-de-signed/vol20/iss20/34