SIGNED: The Magazine of The Hong Kong Design Institute

SIGNED: The Magazine of The Hong Kong Design Institute


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Sandrine Dulermo and Michael Labica sparked off their creative collaboration at a photo lab in 2001 — and they haven’t looked back since. Dulermo, aged only 13 and with photography “running through her veins”, used to skip school to shoot her little brothers with her Zenit camera. At 18, her first perfume campaign was followed by her first solo exhibition. Labica, a former student at Louis-Lumière in Paris, was first enticed by cinema, later becoming entrenched as a creative in numerous advertising agencies.

The duo favours the “phantasm”, which a camera can summon under full light or shadows. For more than 10 years they have been experimenting to reach a certain perspective, to be able to show a deep appreciation and concern for what is or could be beautiful. They strive to make each feeling palpable, playing pranks on each other by sabotaging props to avoid “mundane positions”. They practise photography as craftsmen, but within a research laboratory, challenging the usual perspectives, continually experimenting and finding new techniques and skills.

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