SIGNED: The Magazine of The Hong Kong Design Institute

SIGNED: The Magazine of The Hong Kong Design Institute


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Superfried is the studio alias of self-taught British designer Mark Richardson. Originally founded in a London bedroom in 2007, Superfried is now based in the centre of Manchester. Specialising in brand identity and experimental typography, Richardson designs bespoke print and digital solutions across all sectors. His clients are equally varied in both scale and location, from start-ups in Russia to global brands in New York, LA, London and Cape Town. When required to do so, he collaborates with trusted specialists to ensure that client expectations, analogue or digital, are “met and surpassed”. This enables Superfried to deliver the kind of complex projects more often expected of much larger studios. Its award-winning work has been recognised globally both in print and online. Continual experimentation with letterforms has led to the commercial release of 15 display typefaces to date.

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