Shopping online, Technology
The data gathered using facial recognition is invaluable to traditional retailers with bricks and mortar stores; it is finally levelling the playing field between the data-gathering-led online retail locations. And as traditional retailers search for a formula that can help them survive in a digital future, a new online/offline hybridity is emerging
SIGNED: The Magazine of The Hong Kong Design Institute: , 40-43.
Available at: https://repository.vtc.edu.hk/ive-de-signed/vol17/iss17/16