SIGNED: The Magazine of The Hong Kong Design Institute
Transmedia, Platform, Creation
Transmedia is a term used to describe the proliferation of a brand on to different platforms. We look at how it has changed modern marketing.
"Building a platform,"
SIGNED: The Magazine of The Hong Kong Design Institute: , 44-47.
Available at: https://repository.vtc.edu.hk/ive-de-signed/vol13/iss13/16