International marketing in Southeast Asia: retailing trends and opportunities in China
Southeast Asia, China, Retailing, Distribution
The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian markets are still dependent on traditional and inefficient distribution and retailing systems. These markets are ripe for cultivation by international retailers whose advanced systems, processes, and management and marketing skills can bring added levels of efficiency and enhanced performance to these markets.
International Marketing Review
Samiee, S.,Yip, L. S.,& Luk, S. T. (2004). International marketing in Southeast Asia: retailing trends and opportunities in China. International Marketing Review, 21 (3), 247-254. http://dx.doi.org/10.1108/02651330410539602
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