Title

International marketing in Southeast Asia: retailing trends and opportunities in China

Authors

Saeed Samiee
Leslie S.C. Yip, Technological and Higher Education Institute of Hong Kong, Vocational Training CouncilFollow
Sherriff Ting Kwong Luk

Document Type

Journal Article

Publication Date

2004

Keywords

Southeast Asia, China, Retailing, Distribution

DOI

10.1108/02651330410539602

Abstract

The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian markets are still dependent on traditional and inefficient distribution and retailing systems. These markets are ripe for cultivation by international retailers whose advanced systems, processes, and management and marketing skills can bring added levels of efficiency and enhanced performance to these markets.

Source Publication

International Marketing Review

Volume Number

21

Issue Number

3

First Page

247

Last Page

254

Recommended Citation

Samiee, S.,Yip, L. S.,& Luk, S. T. (2004). International marketing in Southeast Asia: retailing trends and opportunities in China. International Marketing Review, 21 (3), 247-254. http://dx.doi.org/10.1108/02651330410539602