Democratization of fashion: a study of co-creation of cultural heritage
This paper examines how fashion designers incorporate cultural heritage in their designs. Through analyzing four Chinese fashion brands we identified three themes that related to the co-creation of heritage and aesthetics, and the democratization of fashion. Our study advances the current understanding of fashion and cultural heritage in the marketplace.
NA - Advances in Consumer Research Volume 43
Li, E.,Liu, W.,Yuan, V.,Lam, Y.,& Lam, M. M. (2015). Democratization of fashion: a study of co-creation of cultural heritage. NA - Advances in Consumer Research Volume 43, 796-796. Retrieved from http://repository.vtc.edu.hk/thei-fac-de-sp/95