Title
Reformulating approach to using photographic images in advertising design
Document Type
Conference Proceeding
Publication Date
2016
Keywords
Conceptual development, Design, Celebrity, Visual statement, Visual effect
DOI
10.15444/GMC2016.10.04.03
Abstract
A common approach adopted in the practice of advertising photography in Hong Kong is about using celebrity, pleasant environment and astonishing visual effect but the photographs so taken may not convince audience. As such, this paper attempts to formulate a new approach to incorporating concept development, visual statement and photographic composition.
Source Publication
Proceedings of 2016 Global Marketing Conference: Bridging Asia and the World: Global Platform for Interface between Marketing and Management
First Page
1417
Last Page
1429
Recommended Citation
Li, W. (2016). Reformulating approach to using photographic images in advertising design. Proceedings of 2016 Global Marketing Conference: Bridging Asia and the World: Global Platform for Interface between Marketing and Management, 1417-1429. http://dx.doi.org/10.15444/GMC2016.10.04.03