ICI, Brand, Logo, Image
The Vocational Training Council's International Culinary Institute (ICI) began accepting students last Autumn in preparation for the opening of its new purpose-built campus at Pokfulam, which is expected to be completed in 2017/18. ICI is destined to become a key player in Hong Kong's burgeoning culinary industry. The AMBROSIA team describes how the brand identity for the new institute has been forged.
"Talent magnet 人才匯聚,"
AMBROSIA 客道 : The Magazine of The International Culinary Institute: , 14-19.
Available at: http://repository.vtc.edu.hk/ive-hosts-ambrosia/vol1/iss1/7