Consumption and religious community: a new interpretation and representation of religious moralism in consumption
Religious consumption, Consumer behaviour, Chinese consumer, Consumer moralism
This paper explores to what extent consumerism influences the rePresentation and moral structure of religious community. Following the hermeneutic approach, this interpretative research investigates how a group of young Christians in Hong Kong make sense of their personal and collective religious experiences and how these experiences structure the construction of an imagined community through symbolic consumption. This entire study aims to enrich current understanding of the interrelationship between consumption and religious community formation.
Asia-Pacific Advances in Consumer Research
Lam, M.,& Liu, W. (2011). Consumption and religious community: a new interpretation and representation of religious moralism in consumption. Asia-Pacific Advances in Consumer Research, 9, 65-71. Retrieved from http://repository.vtc.edu.hk/ive-de-sp/77