SIGNED: The Magazine of The Hong Kong Design Institute
Keywords
Transmedia, Marketing, Brand
Document Type
Article
Abstract
You've heard all about multimedia, but what in the name of all that's digital is transmedia -- and what are the reasons for the excitement behind it? Jeremy Payne went along to a symposium at HKDI with a mission to find out from this discipline's leading lights.
First Page
28
Last Page
33
Recommended Citation
(2014)
"The message is transmedia,"
SIGNED: The Magazine of The Hong Kong Design Institute: , 28-33.
Available at:
https://repository.vtc.edu.hk/ive-de-signed/vol9/iss9/9
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