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SIGNED: The Magazine of The Hong Kong Design Institute

SIGNED: The Magazine of The Hong Kong Design Institute

Authors

Keywords

Transmedia, Marketing, Brand

Document Type

Article

Abstract

You've heard all about multimedia, but what in the name of all that's digital is transmedia -- and what are the reasons for the excitement behind it? Jeremy Payne went along to a symposium at HKDI with a mission to find out from this discipline's leading lights.

First Page

28

Last Page

33