Transmedia, Marketing, Brand
You've heard all about multimedia, but what in the name of all that's digital is transmedia -- and what are the reasons for the excitement behind it? Jeremy Payne went along to a symposium at HKDI with a mission to find out from this discipline's leading lights.
"The message is transmedia,"
SIGNED: The Magazine of The Hong Kong Design Institute: , 28-33.
Available at: http://repository.vtc.edu.hk/ive-de-signed/vol9/iss9/9