SIGNED: The Magazine of The Hong Kong Design Institute
Keywords
Brand, Success
Document Type
Article
Abstract
HKDI's "Successful Brand Journey" seminars in Spring 2014 provided a number of insights into the creation of successful brands. Naturally, a number of differing perspectives were evident from the brand gurus; but Summer Cao heard that there are common themes, too.
First Page
30
Last Page
33
Recommended Citation
(2014)
"Brand awareness,"
SIGNED: The Magazine of The Hong Kong Design Institute: , 30-33.
Available at:
https://repository.vtc.edu.hk/ive-de-signed/vol8/iss8/10