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SIGNED: The Magazine of The Hong Kong Design Institute

SIGNED: The Magazine of The Hong Kong Design Institute

Authors

Keywords

Shopping online, Technology

Document Type

Article

Abstract

The data gathered using facial recognition is invaluable to traditional retailers with bricks and mortar stores; it is finally levelling the playing field between the data-gathering-led online retail locations. And as traditional retailers search for a formula that can help them survive in a digital future, a new online/offline hybridity is emerging

First Page

40

Last Page

43

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