•  
  •  
 

SIGNED: The Magazine of The Hong Kong Design Institute

SIGNED: The Magazine of The Hong Kong Design Institute

Article Title

Building a platform

Authors

Keywords

Transmedia, Platform, Creation

Document Type

Article

Abstract

Transmedia is a term used to describe the proliferation of a brand on to different platforms. We look at how it has changed modern marketing.

First Page

44

Last Page

47