Building a platform

Authors

Keywords

Transmedia, Platform, Creation

Document Type

Article

Abstract

Transmedia is a term used to describe the proliferation of a brand on to different platforms. We look at how it has changed modern marketing.

First Page

44

Last Page

47

Recommended Citation

(2016) "Building a platform," SIGNED: The Magazine of The Hong Kong Design Institute: , 44-47.
Available at: https://repository.vtc.edu.hk/ive-de-signed/vol13/iss13/16